Auto Show Keynote - Saturday, April 4th
SangYup Lee
Executive Vice President and Head of Hyundai and Genesis Global Design Center
Designing the Future of Sustainable Mobility
Saturday, April 4 | 1:15 - 2:00 p.m. | John and Joyce Caddell Building
SangYup Lee is the Executive Vice President and Head of the Hyundai and Genesis Global Design Center at Hyundai Motor Company. He leads the global design strategy for both brands and has overseen the creation of award-winning vehicles, including the Hyundai IONIQ 5 and IONIQ 6. Lee emphasizes the importance of building innovation upon Hyundai's design heritage while also establishing a distinct identity for Genesis design. With a strong vision for the design of both Hyundai and Genesis, he aims to expand the brands' product design portfolios.
He has an extraordinary career, with extensive experience working at various automotive companies. Before joining Hyundai in 2016, he held senior design positions at Volkswagen Group and Bentley Motors, and he served as Design Manager at General Motors. He has been a designer of world-renowned cars, including the Chevrolet Camaro, Corvette, Bentley Bentayga, Mulsanne, Flying Spur, and the EXP 10 Concept. In 2023, he was named World Car Person of the Year for his leadership in shaping Hyundai's innovative design direction.
Mobility Seminar - Friday, April 3rd
Jonathan James Szczupak
Senior Director of Design at Rivian
Building for Adventure: The Rivian Design Process
Friday, April 3 | 1:15 - 2:00 p.m. | Clough Undergraduate Learning Commons, Room 102
Jonathan James Szczupak is Senior Director of Design at Rivian, where he focuses on creating vehicles that inspire people to explore the outdoors. Originally from the UK, Jonathan spent his early career at Ford Motor Company—working on some of the industry's most iconic nameplates, including the Mustang, Fiesta, and Bronco. In leading a team of talented designers to bring the Rivian R1T, R1S, and the recent R2 to life, he blends human-centered design thinking with a simple, iconic design aesthetic. His goal is to ensure that every Rivian feels like a unique and inviting companion for whatever adventure life throws your way.
Holly Ma
Vice President of Data Engineering at Cox Automotive
Building a Future-Ready Workforce in the Age of AI
Friday, April 3 | 2:00 - 2:45 p.m. | Clough Undergraduate Learning Commons, Room 102
Holly Ma is a technology and data engineering executive at Cox Automotive, the world's largest automotive services and technology provider. With a presence spanning five continents and iconic brands — including Autotrader®, Kelley Blue Book®, Manheim®, and vAuto® — Cox Automotive powers the entire vehicle lifecycle, from consumer shopping and inventory management to financing, titling, logistics, and fleet services.
With nearly 30 years of experience in technology services and data product delivery, Holly leads software and data engineering teams focused on transforming how businesses harness data — delivering enterprise-grade data services, actionable insights, and intelligent products that reduce friction and accelerate value for clients. Her teams are at the forefront of Cox Automotive's AI-powered innovation, building the foundational infrastructure that enables smarter, faster, and more connected experiences across the automotive ecosystem.
Tom Shinall
Director of Curatorial Services at Savoy Automobile Museum
DECADES of Automotive DESIGN
Friday, April 3 | 3:00 - 3:45 p.m. | Clough Undergraduate Learning Commons, Room 102
Influence...Innovation...Impact… a visual tour through the evolution of automotive design history.
Tom Shinall is a sixth generation Shinall to call Bartow County home. As a 2007 graduate of Kennesaw State University, Tom earned a Bachelor of Science in Communication. In 2002, he co-founded The TC Show, a DJ Service and Entertainment Group, who was named 2012 Cartersville-Bartow County Small Business of the Year. Beyond his entrepreneurial enterprise, Tom’s work background includes time spent as a special event coordinator for a local children's charity, sports broadcasting, and radio personality. In 2012, he earned the title of Director of Marketing at Booth Western Art Museum, and in 2018, he was named Director of Development at Savoy Automobile Museum. As of 2026, Tom stepped into the role of Director of Curatorial Services, overseeing the Savoy Collection and building out the ever-rotating themed exhibitions.
Anna Frey
Senior Marketing Manager at NAPA
Invitational Dinner Speaker
Friday, April 3 | 5:45 - 6:15 p.m.
Anna Frey is a Senior Marketing Manager with 15+ years of experience driving growth for global brands including Porsche and NAPA. With a background in automotive and experiential marketing, she is known for combining creative strategy with analytical rigor to deliver campaigns that exceeded performance targets and strengthened brand engagement. She earned her degree in Industrial Design from Georgia Tech in 2011 and applies that foundation to build customer-centric marketing strategies. Anna’s experience spans team leadership, agency management, and partnership development, with a focus on turning complex challenges into scalable opportunities.