GEORGIA TECH 
AUTO SHOW 
& MOBILITY SEMINAR 2026 

 
 
 
 

Georgia Tech mascot Buzz poses at the GT Auto Show in front of the Koan Sculpture.

Five Details That Stole the Show at Georgia Tech’s Auto Show

At Georgia Tech, design doesn’t stay in the studio; it moves, hums, and sometimes roars to life. This year’s Georgia Tech Auto Show transformed campus into a living exhibition of design, engineering, and community.

 

We asked Olivia Chan, Industrial Design student and President of the Industrial Designers Society of America (IDSA) at Georgia Tech, to share the five things that stood out most to her. Her answers reveal something deeper than a list—they show how designers see the world.

Read the article!

Scenes from the 2026 Georgia Tech Auto Show and Mobility Seminar

David Lynn

David Lynn, lecturer in the School of Industrial Design, opens the Mobility Seminar and introduces speakers.

Jonathan Szczupak

Jonathan James Szczupak, Rivian's Senior Director of Design, discusses Rivian's design process.

Holly Ma

Holly Ma, Cox Automotive's Vice President of Data Engineering discusses workforce and AI.

Tom Schinall

Tom Shinall, Savoy Automobile Museum's Director of Curatorial Services presents historic design elements.

Anna Frey

Anna Frey (ID'11), NAPA's Senior Marketing Manager discusses her design caree with Porsche and NAPA.

SangYup Lee

SangYup Lee, Hyundai's Vice President of Design, delivers the Auto Show keynote.

Georgia Tech mascot Buzz sits in on top of a Rivian car engine, under the hood.

Buzz poses for a photo with Jonathan James Szczupak, Senior Director of Design at Rivian.

Boys racing cars they built at the Auto Show.

Boys racing cars they built at the Auto Show.

Little girl runs alongside her toy car.

A little girl races her car at the Home Depot Kids Workshop Zone at the Auto Show.

Olivia Chan, left, and Roger Ball, right, look at cars.

Industrial Design student Olivia Chan, left, and School of Industrial Design professor Roger Ball, right, at the Auto Show.

Georgia Tech mascot Buzz sits on a motercycle.

Buzz checks out the motorcycles displayed at the Auto Show.

April 3 - 4, 2026
Georgia Tech Campus

Hosted by the School of Industrial Design

 

Experience the Georgia Tech Auto Show & Mobility Seminar, where the campus community, automotive professionals, and enthusiasts explore the cutting edge of automotive design, engineering, and mobility. This year’s theme, Alternative Energy & Design for Sustainable Mobility, focuses on the ways emerging technologies and design innovation are shaping the future of transportation. 

The two-day event begins with an exclusive seminar for Georgia Tech students, faculty, and staff, on Friday, April 3, featuring guest speakers from across the automotive industry. The Auto Show on Saturday, April 4, features a curated display of vehicles (historic, enthusiast, performance, and electric vehicles) and the Auto Show Keynote Presentation. Georgia Tech affiliates and invited participants are encouraged to register their vehicles for display in the Auto Show. The general public is welcome to attend the Auto Show for free!

Visitors are encouraged to park in Georgia Tech's visitor lots. The closest lots to the show include Visitor Area 2 and 3 (Student Center), Visitor Area 4 (State Street and Ferst Drive). Parking is also available in Tech Square (around 5th Street and Spring Street) and the Georgia Tech Hotel parking deck. 

Mobility Seminar

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Auto Show

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Vehicle Registration is Now Closed

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Scenes from Past Auto Shows

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Speakers

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Georgia Tech Car Culture

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Donate

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Sponsors

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Mobility Seminar

Friday, April 3

12:00 PM - 5:00 PM 
Clough Undergraduate Learning Commons, Room 102

 

The Mobility Seminar explores this year’s theme, Alternative Energy & Design for Sustainable Mobility. Featured speakers from the automotive industry will discuss their roles in shaping the future of transportation. The Mobility Seminar is only open to Georgia Tech students, faculty, and staff. 

R.S.V.P. is required to attend this event. Program includes:

1:15 - 1:45 p.m.

Building for Adventure: The Rivian Design Process

Jonathan James Szczupak

1:45 - 2:15 p.m.

Building a Future-Ready Workforce in the Age of AI

Holly Ma

2:15 - 2:45 p.m.

Panel Discussion with Jonathan Szczupak and Holly Ma

Host: David Lynn

3:00 - 3:45 p.m.

DECADES of Automotive DESIGN

Tom Shinall

Seminar Speakers

Auto Show

Saturday, April 4

11:00 a.m. - 2:00 p.m. 
Tech Green, John and Joyce Caddell Building

 

The Auto Show is free and open to the public to attend and spectate. Guests are encouraged to RSVP in advance. The event concludes with the Auto Show Keynote Presentation by SangYup Lee, Executive Vice President and Head of Global Design for Hyundai and Genesis Global Design Center. 

Participants will park their cars on the walkways surrounding the East and West Architecture Buildings, the John and Joyce Caddell Building, the Koan Plaza, and the Texas Instruments Plaza in front of the Van Leer Building. 

Auto Show Keynote Presentation

Vehicle Registration is Now Closed

--- Thanks for joining us at the 2026 Auto Show! We'd love to see you again next year! ---

Vehicle participation is limited to members of the Georgia Tech community or invited participants, and all vehicles must be registered in advance.

Classic antique cars, late-model modified cars, 4×4 off-road trucks, hot rods, cars modified for alternative power delivery (electric, fuel cell), daily-driven transportation, kit cars, race cars, concept cars, prototype cars, and all kinds of motorcycles are all encouraged to participate. 

Georgia Tech Car Culture

As part of Georgia Tech's century-old tradition of car enthusiasm, the Georgia Tech Auto Show was started by faculty, students, and alumni from industrial design and mechanical engineering backgrounds. This group of like-minded gearheads have long valued car design, engineering, and the significant contributions of Tech graduates in the automotive industry.

Children are especially welcome, but please make sure they are well-supervised and do not touch any vehicle without the owner’s permission.

Cheerleaders ride in the Ramblin Wreck, 1981.

AAOOOOOOGAH! Georgia Tech's Ramblin' Wreck

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A black and white photo of Tech students surrounding a car that says 'Athens or Bust' on the door.

Georgia Tech's Racing Roots

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Racecar driver 'Sneaky Pete' Robinson

Georgia Tech's Need for Racing Speed

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2026 Auto Show Announcement

Scenes from Past Georgia Tech Auto Shows

photo of yellow race car
 

close up of yellow vintage Mercedes
 

close up of a yellow Ferrari with the frunk open.
 

close up of a vintage baby blue porsche 911
 

photo of a green jeep with a roof tent.
 

close up of a blue starliner tire.
 

photo of a red Ferrari
 

photo of a P10
 

photo of a red porsche 911 targa
 

Our Sponsors:

The following companies support this program:

Black Diamond Motor Sports logo
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Butler Tires and Wheels logo
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Home Depot Kids Workshops logo
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GM logo
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Merlin Auto Group logo
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Tractian logo
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Our Corporate Partners:

Hyundai logo
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Rivian logo
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The listing of corporate logos on this site does not constitute an endorsement by Georgia Tech.

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Questions?

 
For any questions regarding the Auto Show please reach out to David Lynn. Contact David Lynn